Motilayo Williams

Briefing: The Zuidas is known to be one of the busiest business areas in Amsterdam, but besides all the offices the Zuidas has a lot more to offer (from nature, to food facilities, art, etc).  Make people more aware of the “hidden treasures” in the Zuidas.

Zoom Out is a campaign that shows the bigger picture of the Zuidas. Different playful and challenging artworks will form a route through the Zuidas and highlight the many “hidden treasures” in the area. Showing the world that the Zuidas is more than just a hectic business area, but is just as fun as the rest of the city. The complete route can be found on the website of De Gemeente Amsterdam. 

The photos show the look and feel of the offline campaign. It’s all about being playful and stand out in an area where most of the buildings have a very clean and modern design.