Skincare has become a status game. The skin-savvy audience signals knowledge through science-led brands, leaving Simple out of the conversation. However, skincare isn’t about knowing more; it’s about knowing yourself.

Simple’s SkinTwin technology gave us a way to prove it. Partnering with twin doctors Adel and Ree, we demonstrated that even identical biology demands personalised skincare.

Our matchmaking-inspired format helped our twins (and viewers) find their own SkinTwin Match. Playful dating-show tropes became our vehicle for science-backed advice, which was fun, personal and accessible. And with 8 million views across 4 episodes on TikTok, the campaign didn’t assert credibility; it demonstrated it.