NTC: The Power of Breath [interior focus]
NTC: The Power of Breath Nike Live: Off Court, On Fits In partnership with Nike Trainer Stuart and mindfulness instructor Fa’ Pawaka, we developed The Power of Breath – Nike’s…
Nike Dance – What Will You Bring?
selected work / Advertising Nike Dance: What Will you Bring? Whether worn or referenced, Nike had always been part of dance culture. However, they lacked a platform that truly served…
Nike Recreation
selected work / Advertising Nike Re-Creation Nike's Re-Creation Programme reimagines deadstock into one-of-a-kind garments and exclusive collections with local designers. As the initiative expanded beyond North America, it needed a…
Nike By You: Show Them You Know Them
selected work / Advertising Nike By You: Show Them You Know Them Personalisation had quietly become a product feature, and during gifting moments, Nike By You risked feeling like an…
Jordan District 23
selected work / Advertising Jordan District 23 Paris’ youth communities have long shaped global sport and culture, yet the Olympic spotlight risked turning the city’s real pacemakers into spectators on…
Jordan x JD Sport: Black Future Season
selected work / Advertising Jordan x JD Sport: Black Future Season For a generation that values proximity over pedestals, Jordan Brand’s “Black Future” season needed role models who reflected the…
NTC: The Power of Breath
selected work / Advertising NTC: The Power of Breath Fitness culture had long mistaken progress with intensity. The Nike Training Club app (NTC) did not help, as it rewarded output…